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poslovnem svetu nam vsaka zgodba o drznosti, izkušnjah in vztrajnosti ter nasvet, kako so se že drugi pred nami lotili izzivov, predstavljajo jeziček na tehtnici med uspehom in neuspehom. V vsaki epizodi "Vse je biznis« se poglabljamo v uporabno stran poslovanja in s pomočjo gostov iz prakse potujemo skozi dinamične trende, dileme, inovativne pristope in trajnostne prakse, ki oblikujejo sodobni poslovni svet. Raziskujemo resnične izkušnje strokovnjakov, ki so svojo pot ustvarili v areni posla – skozi poskuse, napake, neuspehe in vztrajno do uspehov ter rasti. Dotaknili se bomo široke palete tem: od postavljanja cen do voditeljtva. Z gosti se bo pogovarjala Alenka Vidic Praprotnik, podjetnica in komunikacijska strateginja, ustanoviteljica in solastnica komunikacijske skupino o28. Alenka ki je svojo kariero začela v medijih, nadaljevala pa v agencijskih odnosih z javnostmi, je aktivna članica Slovenskega društva za odnose z javnostmi ter večkratna članica upravnega odbora Sekcije mladih managerjev pri Združenju Manager.\u003C/p>","V poslovnem svetu nam vsaka zgodba o drznosti, izkušnjah in vztrajnosti ter nasvet, kako so se že drugi pred nami lotili izzivov, predstavljajo jeziček na tehtnici med uspehom in neuspehom. V vsaki epizodi "Vse je biznis« se poglabljamo v uporabno stran poslovanja in s pomočjo gostov iz prakse potujemo skozi dinamične trende, dileme, inovativne pristope in trajnostne prakse, ki oblikujejo sodobni poslovni svet. Raziskujemo resnične izkušnje strokovnjakov, ki so svojo pot ustvarili v areni posla – skozi poskuse, napake, neuspehe in vztrajno do uspehov ter rasti. Dotaknili se bomo široke palete tem: od postavljanja cen do voditeljtva. 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Ta epizoda se bo osredotočila na pomen mreženja za podjetnike – tiste na samem začetku in tiste, ki so v tej zgodbi že dolga leta. Razpravljali bomo o tem, kako začeti z mreženjem, kako vzpostaviti smiselne stike in kako te stike vzdrževati ter uporabljati za rast in razvoj poslovanja.\u003C/p>","2024-08-13",[749],{"id":750,"title":590,"assets":751,"type":604},"35026",[752,754],{"url":753,"contentType":570,"variant":571},"https://cdn.beletrina.digital/media/375w/naslov-1603.webp",{"url":755,"contentType":570,"variant":574},"https://cdn.beletrina.digital/media/375w/naslov-1603@2x.webp",{"id":757,"slug":758,"type":546,"title":759,"duration":760,"episodeNumber":761,"description":762,"summary":763,"releaseDate":764,"artworkImage":765},"25285","dr-robert-licen-akrapovic-je-samo-industrialec-on-je-pozabil-kako-je-biti-podjetnik","Dr. Robert Ličen: \"Akrapovič je samo industrialec, on je pozabil, kako je biti podjetnik\"","39 min","6","\u003Cp>Vključitev v podjetniški svet zahteva odlično idejo, a tudi vzdržnost poslovanja, zato si moramo znati postaviti tudi ceno. V tej epizodi se Alenka Vidic Praprotnik in Robert Ličen poglobita v umetnost določanja cen proizvodov in storitev. Razkrili bomo, kako lahko podjetniki pravilno izračunajo svojo lastno ceno, da ne bodo le pokrili svojih stroškov, ampak tudi ustvarili zaslužek in zagotovili dolgoročno trajnost svojega poslovanja.\u003C/p>","\u003Cp>Alenka Vidic Praprotnik se z Robertom Ličnom pogovarja o procesu določanja cen proizvodov in storitev.\u003C/p>","2024-12-10",[766],{"id":767,"title":590,"assets":768,"type":604},"37864",[769,771],{"url":770,"contentType":570,"variant":571},"https://cdn.beletrina.digital/media/375w/naslov-1801.webp",{"url":772,"contentType":570,"variant":574},"https://cdn.beletrina.digital/media/375w/naslov-1801@2x.webp",{"id":774,"slug":775,"type":546,"title":776,"duration":680,"episodeNumber":777,"description":778,"summary":779,"releaseDate":780,"artworkImage":781},"16983","simona-spilak-ce-streljas-med-zvezde-lahko-pristanes-nekje-med-njimi","Simona Špilak: \"Če streljaš med zvezde, lahko pristaneš nekje med njimi\"","7","\u003Cp>Alenka Vidic Praprotnik se s Simono Špilak pogovarja o učenju in razvijanju potenciala posameznikov znotraj podjetij, načinih podajanja povratnih informacij, medgeneracijskih razlikah v podjetjih in vodstvenih kompetencah, ki se ji kot coachinji zdijo ključne.\u003C/p>","\u003Cp>Alenka Vidic Praprotnik in podjetnica ter coachinja Simona Špilak se pogovarjata o vodstvenih kompetencah in razvijanju potencialov v podjetjih.\u003C/p>\r\n\r\n\u003Cp> \u003C/p>","2025-02-04",[782],{"id":783,"title":590,"assets":784,"type":604},"13299",[785,787],{"url":786,"contentType":570,"variant":571},"https://cdn.beletrina.digital/media/375w/naslov-596.webp",{"url":788,"contentType":570,"variant":574},"https://cdn.beletrina.digital/media/375w/naslov-596@2x.webp",{"id":790,"slug":791,"type":546,"title":792,"duration":793,"episodeNumber":794,"description":795,"summary":796,"releaseDate":797,"artworkImage":798},"16553","borut-ceh-velikih-tujih-podjetij-slovenija-ne-more-podpirati-s-kadri","Borut Čeh:  \"Velikih tujih podjetij Slovenija ne more podpirati s kadri\"","28 min","8","\u003Cp>Alenka Vidic Praprotnik se z Borutom Čehom pogovarja o specifikah privabljanja kadra v Slovenijo v primerjavi z drugimi evropskimi državami in strategijah, ki jih, kot direktor podjetja Labena, priporoča za prihodnji razvoj naše države v poslovnem svetu.\u003C/p>","\u003Cp>Alenka Vidic se z direktorjem podjetja Labena pogovarja o trenutnem položaju in potencialih Slovenije v poslovnem svetu.\u003C/p>","2025-04-25",[799,806],{"id":800,"title":590,"assets":801,"type":604},"10432",[802,804],{"url":803,"contentType":570,"variant":571},"https://cdn.beletrina.digital/media/375w/naslov-55.webp",{"url":805,"contentType":570,"variant":574},"https://cdn.beletrina.digital/media/375w/naslov-55@2x.webp",{"id":807,"title":792,"assets":808,"type":604},"38218",[],{"id":790,"slug":791,"type":546,"title":792,"duration":793,"episodeNumber":794,"description":795,"summary":796,"releaseDate":797,"artworkImage":810},[811,815],{"id":800,"title":590,"assets":812,"type":604},[813,814],{"url":803,"contentType":570,"variant":571},{"url":805,"contentType":570,"variant":574},{"id":807,"title":792,"assets":816,"type":604},[],{"hosts":818,"publishers":820},[819],{"id":664,"slug":665,"displayName":666},[821],{"id":822,"slug":823,"displayName":29},6441,"beletrina-digital","podcast_channel",[],{"creativeWorksAside":827},{"_status":828,"id":829,"modules":830},"published","GsUUGRftRKCmHJUxRpHgqA",[831,884],{"__typename":832,"heading":833,"subheading":834,"sizeVariant":835,"media":836,"backgroundGradient":850,"callToAction":876,"displayPermission":882},"SectionPromoRecord","Razširite si obzorja z Beletrina Digital podkasti!","\u003Cp>\u003Cspan>Pridružite se skupnosti naročnikov in bodite med prvimi, ki bodo poslušali sveže epizode podkastov. Vsak teden vas čaka vznemirljiva vsebina, ki bo osvežila vaš um in vas navdihnila s skrbno izbranimi temami, ekskluzivnimi intervjuji in pogovori o aktualnih dogodkih – vse to in še več vas čaka, če se pridružite naročniški bazi in postanete član družine Beletrine Digital. 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